WhatsApp said that it would soon let users send disappearing photos and videos and this week the feature will be rolling out to everybody. Anyone using the Facebook-owned messaging app can share a photo or video in “view once” mode, allowing a single viewing before the media in question goes poof. Media shared with “view […]
Discord now lets you customize your user profile on its apps
For mobile users, Discord is adding one new feature that you’d find on a more traditional social app. The company rolled out an option for users to customize their profiles across its iOS and Android apps Tuesday, following the feature’s release on the desktop version of Discord in late June. The new option lives in […]
Fleet your last Fleet — the Twitter feature vanishes today
You don’t know what you’ve got ’til it’s gone. After a fittingly fleeting time in the wild, Twitter is banishing its ephemeral stories feature known as Fleets, which debuted in November 2020. Twitter began testing Fleets back in March of last year. The company thought that it might be able to lure people who were […]
YouTube’s $100 million Shorts Fund to challenge TikTok goes live
YouTube earlier this year announced its plans to significantly invest in original creator content for its TikTok competitor, YouTube Shorts, with the introduction of a $100 million YouTube Shorts Fund. The fund will reward creators for their most engaging and most viewed short-form videos over the course of 2021 to 2022, with the goal of quickly […]
To Fight Vaccine Misinformation, US Recruits an ‘Influencer Army’
The New York Times tells the story of 17-year-old Ellie Zeiler, a TikTok creator with over 10 million followers, who received an email in June from Village Marketing, an influencer marketing agency.
“It said it was reaching out on behalf of another p…
Livestream e-commerce: Why companies and brands need to tune in
Livestreaming is a new pillar that brands must consider when building omnichannel marketing strategies, joining the trinity of in-store experiences, traditional e-commerce and social media.
Fortnite’s mystery ‘superstar’ virtual music tour kicks off next week
Epic Games is teasing the biggest in-game event since Travis Scott psychedelically stomped through Fortnite’s virtual meadows. The mysterious new event, which Fortnite-maker Epic is calling the “Rift Tour,” will kick off on Friday, August 6 and run through Sunday, August 8. In the teaser announcement, Epic invites players to “take a musical journey into […]
Twitter shuttering NY, SF offices in response to new CDC guidelines
Just two weeks after reopening its New York and San Francisco offices, social media giant Twitter said Wednesday that it will be closing those offices “immediately.” The decision came “after careful consideration of the CDC’s updated guidelines, and in light of current conditions,” a spokesperson said. “Twitter has made the decision to close our opened […]
Spotify’s Clubhouse rival, Greenroom, tops 140K installs on iOS, 100K on Android
Spotify’s recently launched live audio app and Clubhouse rival, Spotify Greenroom, has a long road ahead of it if it wants to take on top social audio platforms like Clubhouse, Airtime, Spoon and others, not to mention those from top social networks, like Twitter and Facebook. To date, the new Greenroom app has only been […]
Facebook warns of ‘headwinds’ to its ad business from regulators and Apple
Facebook posted its second quarter earnings Wednesday, beating expectations with $29 billion in revenue. The world’s biggest social media company was expected to report $27.8 billion in revenue for the quarter, a 50% increase from the same period in 2020. Facebook reported earnings per share of $3.61, which also bested expectations. The company’s revenue was […]