Growth roundup: Investing in community, targeting developers, new marketer recs

“The best thing a startup can do, and I’m seeing it happen more and more, is investing in community early on,” growth marketing expert Max van den Ingh of Unmuted tells us. “When I was leading growth at MisterGreen, we created a community for the first thousand Tesla Model 3 owners in the Netherlands. Everyone […]

Yat thinks emoji ‘identities’ can be a thing, and it has $20M in sales to back it up

I learned about Yat in April, when a friend sent our group chat a link to a story about how the key emoji sold as an “internet identity” for $425,000. “I hate the universe,” she texted. Sure, the universe would be better if people with a spare $425,000 spent it on mutual aid or something, […]