To create successful growth strategies, relevant marketing campaigns and products that deliver real value to your customers, you must first understand your customers.
Demand Curve: How Ahrefs’ homepage educates prospects to purchase
This post tears down the homepage of Ahrefs, covering the key sections of a landing page so that you can apply their conversion tactics and copywriting strategies to your startup’s homepage.
Dear Sophie: How to maneuver the latest travel bans, H-1B alternatives
Here’s another edition of “Dear Sophie,” the advice column that answers immigration-related questions about working at technology companies.
From Ph.D. to boutique software developer: An interview with Solwey’s Andrew Drach
“In my opinion, the word ‘agile’ has been loosely applied to many different approaches and strategies to manage projects so the discussion of ‘fake’ versus ‘real’ agile is tricky without a specific context or example.”
3 disruptive trends that will shape marketing in 2022
As we wrap the year, it’s become clear that “normal” is a thing of the past. This is a reality growth marketers live in everyday. What worked yesterday may not work today and likely won’t tomorrow.
How to acquire customer research that shapes your go-to-market strategy
Before you can hire a full-time marketer, you must first get to know your potential customer and what is going on in their life that will ultimately trigger them into using you.
Dear Sophie: What are the latest rules for H-1B visas?
I have been applying for positions in the U.S., and one company says that if they hire me and get me an H-1B visa, the filing fees and cost will be taken out of my paycheck. Is that allowed?
How to execute an amplified marketing strategy
Marketers need a new plan of action that puts creativity before quantity, audience before engine, and sets connection as the top priority. They need an amplified marketing strategy.
This week in TechCrunch Experts: Don’t blow your Q1 2022 marketing budget
The TechCrunch Experts program had an active week!
Dear Sophie: Any advice on visa issues for new hires?
I run operations at an early-stage startup, and I’ve been tasked with hiring and HR. I’m feeling out of my depth and trying to figure out visa issues for prospective hires. Do you have any advice?