My early-stage startup is having a really tough time recruiting engineering talent, but we’re open to hiring internationally. Any suggestions on strategies and how to help our company stand out?
B2B marketing tactics that can help move the needle
While there are hundreds of ways to personalize and optimize your website, knowing what to focus on, and when, can be difficult when you’re seeking maximum impact.
5 common growth marketing mistakes startups make
A common thread of mistakes connects most startups that try their hand at growth marketing. This is not to say that there aren’t unique problems at each startup — only that a few are ubiquitous.
Why generic marketing approaches don’t work on software developers
Developer marketer Adam DuVander explains why education should be the focus for companies that market directly to developers.
Mark Cuban-backed Otto raises $4.5M to turn car equity into credit
Otto, a fintech startup which aims to allow people to tap into their vehicle’s equity for access to credit, has raised $4.5 million in a seed round of funding. The Dallas-based company is building a mobile platform that will essentially let people borrow against their vehicles at the same interest rate as standard credit cards. […]
App agency Chop Dawg on helping startups build for the long term
Chop Dawg describes itself as an app development agency, but these days that can mean helping startups build and scale software over many years. Founded in 2009 by Joshua Davidson when he was 16 years old, the Philadelphia-based company has worked on the launch of over 350 digital products to date. Clients range from big […]
Who are the best software development consultants for startups?
When the dot-com bubble popped 20 years ago a lot of people thought that software development was going to get broadly outsourced. Instead, Silicon Valley evolved a new ethos around technical, product-focused founders and strong, central engineering teams. And yet, software development outsourcing is a thing once again. Which is why we’re looking to profile […]
Growth marketing is not a magic trick, says Ellen Jantsch of Tuff
Ellen Jantsch, founder of growth marketing agency Tuff, makes it clear: There’s no one-size-fits-all when it comes to growth.
Dear Sophie: What’s the difference between IEP and the latest proposed startup visa?
What’s the difference between International Entrepreneur Parole and the latest proposed startup visa? Do you think the startup visa will become a reality? If so, when?
Australian growth marketing agency Ammo helps startups calibrate their efforts
Australian growth marketing agency Ammo encourages startups to develop a minimum viable brand and provides services to make sure that their marketing efforts are correctly calibrated.