Like people, every brand shows up in the world in a unique way. Your brand’s persona is what makes it come alive for your prospective customers, not to mention your investors, partners and employees.
Carve out a place for your brand with a positioning statement
To influence the way prospective customers understand your brand, you must present it in a way that helps them decide how to think about your brand. This process is called positioning.
Create target customer personas to develop successful growth strategies
To create successful growth strategies, relevant marketing campaigns and products that deliver real value to your customers, you must first understand your customers.
How to acquire customer research that shapes your go-to-market strategy
Before you can hire a full-time marketer, you must first get to know your potential customer and what is going on in their life that will ultimately trigger them into using you.
How to execute an amplified marketing strategy
Marketers need a new plan of action that puts creativity before quantity, audience before engine, and sets connection as the top priority. They need an amplified marketing strategy.
When should your B2C startup enter a new market?
The toughest questions most entrepreneurs face will involve international expansion. Whether to, when to, where to and how to expand all involve a wealth of complex considerations.
Australian growth marketing agency Ammo helps startups calibrate their efforts
Australian growth marketing agency Ammo encourages startups to develop a minimum viable brand and provides services to make sure that their marketing efforts are correctly calibrated.
Use creative automation software to amp up your brand’s lower-funnel assets
In addition to driving a clear lift in revenue, automating digital marketing assets means cost and time savings, too.
Customer experience startup Clootrack raises $4M, helps brands see through their customers’ eyes
Clootrack is a real-time customer experience analytics platform that helps brands understand why customers stay or churn
Romanian marketing expert Robert Katai explains how to get the most out of your content
There’s a lot of advice out there on how to grab people’s attention, but there’s one aspect of marketing that Robert Katai thinks isn’t talked about as often: maintaining their attention.