Brands can collect customer data from dozens of touch points, analyze it and make smarter decisions about how to market their products.
Don’t trust averages: How to assess and strengthen the health of your business
How do you measure success and growth? You need to go beyond surface-level figures: You need to know the metrics that go deeper than just your averages.
Ocurate raises $3.5M to show customer lifetime value for B2C companies
Ocurate believes lifetime value is a better prediction of how much profit a customer will bring to the company.
From Ph.D. to boutique software developer: An interview with Solwey’s Andrew Drach
“In my opinion, the word ‘agile’ has been loosely applied to many different approaches and strategies to manage projects so the discussion of ‘fake’ versus ‘real’ agile is tricky without a specific context or example.”
Spice AI wants to help developers build smarter applications
Spice AI, a Seattle-based startup that aims to make it significantly easier for developers to leverage AI in their applications, today announced that it has raised a $1 million seed funding round. That’s obviously not a huge round, but the investors will likely make you perk up a bit: Madrona Venture Group, Picus Capital, TA […]
Google’s Looker partners with Tableau
In 2019, Google acquired the business intelligence service Looker for $2.6 billion and Salesforce picked up Tableau for $15.7 billion. But today, the two competitors are growing closer together thanks to a new integration between the two. Specifically, Tableau users will soon be able to access Looker’s semantic layer, while Google’s Looker users will soon […]
5 things you need to win your first customer
Ask any founder what really proves their startup has taken off, and they will almost instantly say it’s when they win their first customer. That’s easier said than done, though.
Trade promotion management startup Cresicor raises $5.6M to keep tabs on customer spend
The company focuses on providing small to mid-size CPG companies with an automated way to manage their trade promotion in retail stores.
Fin names former Twilio exec Evan Cummack as CEO, raises $20M
Fin’s software captures employee workflow data from across applications and turns it into productivity insights to improve the way enterprise teams work and remain engaged.
Use cohort analysis to drive smarter startup growth
Cohort analysis is a way of evaluating your business that involves grouping customers into “cohorts” and observing how they behave over time.