Ocurate believes lifetime value is a better prediction of how much profit a customer will bring to the company.
5 factors that can make or break a startup’s growth journey
Not all startup growth is equal, and there are a few key aspects that make the difference between a startup reaching its full potential or falling short.
Use cohort analysis to drive smarter startup growth
Cohort analysis is a way of evaluating your business that involves grouping customers into “cohorts” and observing how they behave over time.