TechCrunch Experts returns with predictions for 2022, insights on product-led growth and strategies for early-stage startups that hope to expand internationally. Jonathan Metrick, chief growth officer at Sagard & Portage Ventures, and Simon Lejeune, who leads user acquisition at Wealthsimple, shared three trends that they believe will shape marketing in 2022. With an eye on […]
3 disruptive trends that will shape marketing in 2022
As we wrap the year, it’s become clear that “normal” is a thing of the past. This is a reality growth marketers live in everyday. What worked yesterday may not work today and likely won’t tomorrow.
How to acquire customer research that shapes your go-to-market strategy
Before you can hire a full-time marketer, you must first get to know your potential customer and what is going on in their life that will ultimately trigger them into using you.
How to execute an amplified marketing strategy
Marketers need a new plan of action that puts creativity before quantity, audience before engine, and sets connection as the top priority. They need an amplified marketing strategy.
This week in TechCrunch Experts: Don’t blow your Q1 2022 marketing budget
The TechCrunch Experts program had an active week!
Growth marketing experts survey: How would you spend a $25,000 budget in Q1 2022?
If you run marketing for an early-stage startup, these growth experts have some advice for how you can get the most value out of your meager budget.
Demand Curve: How Customer.io’s homepage converts readers into customers
This teardown covers all the key sections of a landing page so that you can apply the conversion and copywriting strategies to your startup’s homepage.
It’s OK to borrow ideas when building your startup’s website
It was a light week for the Experts program, but what we missed in quantity, we made up for in quality: Joey Noble, community manager for DemandCurve, shared a teardown of Zapier’s homepage that contains insights you can use to improve the storytelling techniques on your own website, including more effective copywriting and calls to […]
TechCrunch+ roundup: Collecting zero-party data, Airbnb CEO interview, crypto volatility
On Wednesday, November 17 at 3 p.m. PST/6 p.m. EST, I’ll interview Ben Parr on Twitter Spaces about how zero-party marketing best practices. To get a reminder, please follow @techcrunch on Twitter.
Demand Curve: How Zapier acquires customers via its homepage
Apply these copywriting tactics and strategies to your startup’s homepage to increase conversions.