What does 2022 mean to marketers?
The Ubiquitous platform brings all the influencers to the yard
With traction metrics that would make any startup CFO foam at the mouth, TikTok influencer marketing platform Ubiquitous is making a big splash in the chaotic market of influencer marketing. It’s one of the fastest-growing segments of advertising and marketing, but one that brings some unique challenges; working with influencers directly is labor-intensive, but results […]
This week in TechCrunch Experts: International expansion, 2022 trends, boutique software devs
TechCrunch Experts returns with predictions for 2022, insights on product-led growth and strategies for early-stage startups that hope to expand internationally. Jonathan Metrick, chief growth officer at Sagard & Portage Ventures, and Simon Lejeune, who leads user acquisition at Wealthsimple, shared three trends that they believe will shape marketing in 2022. With an eye on […]
ProductWind raises $1.67M to connect your brand with hundreds of influencers
Brands wanting to get into influencer marketing can use ProductWind’s platform to set up campaigns with hundreds of influencers.
Brands considering a live-shopping strategy must lean on influencers
Ahead of a volatile retail season, one theme is clear: It’s a now-or-never moment for brands to adopt live shopping, expand their audience ownership and build a new community of influencers.
Growth roundup: Storytelling for startups, early-stage influencers, retail media spend
“I like to think of successful brand-building as creating a company that customers would be upset to separate from their identity,” growth marketing expert Julian Shapiro told us earlier this week. “For example, they’d cease to be the man with Slack stickers all over his laptop. Or the woman who no longer wears Nike shoes […]
Extra Crunch roundup: Influencer marketing, China’s tech clampdown, drafting growth teams
Before you hire a marketing consultant who doesn’t understand your products or commit to a CMO who has several years of experience — but none in your sector — consider influencer marketing.
Early-stage brands should also unlock the power of influencers
Let’s demystify influencer marketing, learn how to couple it with a little-known paid marketing hack and uncover the numerous mediums to leverage influencer assets
Livestream e-commerce: Why companies and brands need to tune in
Livestreaming is a new pillar that brands must consider when building omnichannel marketing strategies, joining the trinity of in-store experiences, traditional e-commerce and social media.