If you really want to video chat tonight with William Hung of retro American Idol fame… got twenty bucks to spare? Yesterday, Cameo launched its Cameo Calls products, which lets fans video chat for up to 15 minutes one-on-one with their favorite influencers and celebrities. The talent sets the duration, time, and price of their […]
Demand Curve: How to get social proof that grows your startup
When people are uncertain, they look to others for behavioral guidance. This is called social proof, and using it effectively can lead to up to 400% improvement in conversion.
Facebook forced troll farm content on over 40% of all Americans each month
Report blames Facebook’s prioritization of engagement over all else.
Facebook knows Instagram harms teens. Now, its plan to open the app to kids looks worse than ever
Facebook is in the hot seat again. The Wall Street Journal published a powerful multi-part series on the company this week, drawing from internal documents on everything from the company’s secretive practice of whitelisting celebrities to its knowledge that Instagram is taking a serious toll on the mental health of teen girls. The flurry of […]
4 ways to leverage ROAS to triple lead generation
Whether you’re investing in your human resources or in critical tech, some outlay in the short term is always needed for long-term success. That’s true when it comes to marketing as well.
Facebook revamps its business tool lineup following threats to its ad targeting business
Facebook today is announcing the launch of new products and features for business owners, following the threat to its ad targeting business driven by Apple’s new privacy features, which now allow mobile users to opt out of being tracked across their iOS apps. The social networking giant has repeatedly argued that Apple’s changes would impact […]
MP calls for Facebook to be punished if it holds back evidence of harm to users
Social media giant is under pressure over revelations it knew Instagram was harming girls’ mental healthFacebook should be punished with substantial fines, potentially running into billions of pounds, if it withholds evidence that its social media plat…
In growth marketing, signal determines success
So what exactly is “signal” in growth marketing? It can carry many different meanings, but holistically speaking, it’s the event data in our arsenal to help guide decisions.
The FDA should regulate Instagram’s algorithm as a drug
Instagram’s unwillingness to do what is right is a clarion call for regulation: The FDA must assert its codified right to regulate the algorithm powering the drug of Instagram.
Beware the hidden bias behind TikTok resumes
Hiring processes need to be about letting people put their best foot forward, whether that is in writing or on video.