3 disruptive trends that will shape marketing in 2022

As we wrap the year, it’s become clear that “normal” is a thing of the past. This is a reality growth marketers live in everyday. What worked yesterday may not work today and likely won’t tomorrow.

UK’s antitrust watchdog orders Facebook to sell Giphy

In a significant push against big tech’s ability to maintain market dominance through sheer buying power, the UK’s competition watchdog has ordered Facebook (now Meta) to reverse its acquisition of animated GIF platform, Giphy — confirming the Financial Times‘ earlier reporting. The Competition and Markets Authority (CMA) said its phase 2 investigation cemented its earlier […]

This Week in Apps: Twitter launches livestream shopping, Netflix snags new games, Tile gets acquired

Welcome back to This Week in Apps, the weekly TechCrunch series that recaps the latest in mobile OS news, mobile applications and the overall app economy. The app industry continues to grow, with a record 218 billion downloads and $143 billion in global consumer spend in 2020. Consumers last year also spent 3.5 trillion minutes […]

Walmart will be the first retailer to test Twitter’s new livestream shopping platform

Twitter’s e-commerce initiatives now include livestream shopping and Walmart will be the first retailer to test the new platform. Over the past year, Walmart has invested in live shopping by hosting events across social platforms like TikTok and YouTube, and soon it will debut Twitter’s first-ever shoppable livestream. On November 28, Walmart will kick off […]

TikTok brings its TV app to more devices across the US and Canada

Just ahead of the U.S. Thanksgiving holidays, TikTok is expanding its footprint in the living room. The company earlier this month launched its TV app in North America in partnership with Amazon Fire TV. Today, TikTok is rolling out its TV app to more TV platforms across North America, including Google TV and other Android […]

This Week in Apps: Apple defends app ad buying, Spotify gains lyrics, Instagram kills Threads

Welcome back to This Week in Apps, the weekly TechCrunch series that recaps the latest in mobile OS news, mobile applications and the overall app economy. The app industry continues to grow, with a record 218 billion downloads and $143 billion in global consumer spending in 2020. Consumers last year also spent 3.5 trillion minutes […]

Racket launches an app for 99-second micro podcasts

If it seems like everyone is listening to the same podcasts, that’s probably not a coincidence. Audio-based entertainment and social media is more popular than ever right now, but the medium is still plagued by discovery issues. While hit podcasts soar in popularity, expand their media empires and secure major brand deals, it’s difficult for […]

Snapchat partners with Sony Music, announces plans for new AR music lenses

Snapchat has inked a deal with Sony Music Entertainment to include its artists’ music in the app’s Sounds library. The company also revealed that it’s creating new AR music lenses. Soon, Snapchat will feature “Sound Lenses” with a pre-selected song embedded into the lens, a lens that transforms pictures of anyone to appear as if […]

This Week in Apps: Court orders Apple to implement App Store changes, 2022 forecast, TikTok tries gaming

Welcome back to This Week in Apps, the weekly TechCrunch series that recaps the latest in mobile OS news, mobile applications and the overall app economy. The app industry continues to grow, with a record 218 billion downloads and $143 billion in global consumer spend in 2020. Consumers last year also spent 3.5 trillion minutes […]