Sales stand and fall on leads, but attracting prospects and optimally converting them into buyers is an art that many have yet to grasp.
Don’t trust averages: How to assess and strengthen the health of your business
How do you measure success and growth? You need to go beyond surface-level figures: You need to know the metrics that go deeper than just your averages.
Dear Sophie: Will the H-1B lottery be based on the highest wages?
I’m currently working on OPT for an early-stage biotech startup. I heard that the next lottery will not select H-1B candidates based on the highest salaries paid. What else should I know?
This week in TechCrunch Experts: conversational UX, brand building 101, marketing survey
I reached back out to 10 marketers we’ve met through our Experts program and asked them to share predications for the new year and reflect on some of the trends we’ve seen in 2021.
TechCrunch+ roundup: Ahrefs’ homepage, digital health trends, 2022 marketing predictions
As we get closer to the end of the year, we’re running more stories that look back at topics we examined in depth over the last several months, and several that offer well-informed predictions for the year ahead. This week, Bill Taranto, president of Merck’s Global Health Innovation Fund, wrote a TechCrunch+ article that explored […]
10 growth marketing experts share their 2022 predictions and New Year’s resolutions
What does 2022 mean to marketers?
2 exercises that will bring your brand persona to life
Like people, every brand shows up in the world in a unique way. Your brand’s persona is what makes it come alive for your prospective customers, not to mention your investors, partners and employees.
Apple’s App Store Connect will be open on Christmas: Can developers take advantage?
“It’s not just pushing a button while enjoying a hot chocolate, so for anyone who wants to launch an app in the middle of the holiday season, be prepared to mobilize the entire team.”
Dear Sophie: What’s allowed between a K-1 visa and a green card?
My fiancée is in the U.S. on a K visa. We’re thinking about eloping to Vegas so we can get started on her green card application before a big wedding in her hometown in the spring. Is that allowed?
Carve out a place for your brand with a positioning statement
To influence the way prospective customers understand your brand, you must present it in a way that helps them decide how to think about your brand. This process is called positioning.