“I’ve seen startups spend thousands of dollars inefficiently as a result of not having optimal signal in their paid acquisition campaigns. I’ve also spent millions at companies such as Postmates refining our signal to the best possible state,” says growth marketer Jonathan Martinez in a guest column for Extra Crunch this week. “I’d like every […]
Demand Curve: How to get social proof that grows your startup
When people are uncertain, they look to others for behavioral guidance. This is called social proof, and using it effectively can lead to up to 400% improvement in conversion.
Marketers should plan for more DIY metrics as iOS 15 nears
Apple is planning to remove developer access to key user data as part of its iOS 15 release on Monday. So how are marketers going to figure out growth from here?
Choices and constraints: How DTC companies decide which strategy to follow
In DTC, how companies decide omnichannel strategies depends on how well they know what their customers’ choices are and what their ideal strategy will be.
Extra Crunch roundup: Adtech investing, Intuit buys Mailchimp, ideal customer profiles
In school, it’s highly unethical to copy someone else’s work and pass it off as your own. In business, however, it is expected.
5 things you need to win your first customer
Ask any founder what really proves their startup has taken off, and they will almost instantly say it’s when they win their first customer. That’s easier said than done, though.
In growth marketing, signal determines success
So what exactly is “signal” in growth marketing? It can carry many different meanings, but holistically speaking, it’s the event data in our arsenal to help guide decisions.
Dear Sophie: Should I apply for citizenship if I have a conviction?
A few years ago, I was charged with a misdemeanor for smoking marijuana in public and driving under the influence. I have a green card and want to apply for U.S. citizenship next year. Can I?
Index Ventures launches web app to help founders calculate employee stock options
The ability to offer stock options is utterly essential to startups. They convince talented people to join when the startup is unlikely to be capable of matching the high salaries that larger, established tech firms can offer. However, it’s a complex business developing a competitive stock option plan. Luckily, London-based VC Index Ventures today launches […]
Have ‘The Privacy Talk’ with your business partners
Unless you hear it firsthand, it can be hard to discern if a partner is thinking about privacy, if they are committed to data ethics and how compliance is woven into their organization’s culture.