Alex Wilhelm is on a well-deserved vacation this week, so for the Equity Wednesday deep dive, we took the conversation to Twitter Spaces.
Dear Sophie: When can I apply for my US work permit?
My husband just accepted a job in Silicon Valley. His new employer will be sponsoring him for an E-3 visa. How soon can I apply for my U.S. work permit?
Performance marketing agency MuteSix bets on content and data to boost DTC e-commerce
We interviewed MuteSix CRO Greg Gillman to discuss how the LA-based performance marketing agency bets on content and data to work with its direct-to-consumer e-commerce clients.
Dear Sophie: How can I present a strong O-1A or EB-1A application?
I’m considering either having my startup sponsor me for an O-1A visa or self-petitioning an EB-1A green card. Any advice or insights on how to present a strong case for an O-1A or EB-1A? Thanks!
Making a splash in the marketing world
“There are three common blunders that most SaaS marketers make time and again when it comes to clarity and high-converting content,” says Konrad Sanders, founder and CEO of The Creative Copywriter, “1. Not differentiating from competitors. 2. Not humanizing ‘tech talk.’ 3. Not tuning their messaging to prospects’ stage of awareness at the appropriate stage […]
Romanian marketing expert Robert Katai explains how to get the most out of your content
There’s a lot of advice out there on how to grab people’s attention, but there’s one aspect of marketing that Robert Katai thinks isn’t talked about as often: maintaining their attention.
Dear Sophie: Can I still get a green card through marriage if I’m divorcing?
I received a conditional green card after I got married in 2019. We decided to divorce, but I want to remain in the U.S. Is it still possible for me to complete my green card based on my marriage?
Dear Sophie: Tips on EB-1A and EB-2 NIW?
I’m on an H-1B in the U.S. I’ve been looking at the EB-1A and EB-2 NIW. I’m not sure if I would qualify for an EB-1A, but since I was born in India, I face a longer wait for an EB-2 NIW. Any tips?
For British agency Ascendant, growth marketing is much more than a set of tactics
British growth agency Ascendant says growth marketing is a process that startups need to put in place in their early days that will scale as their customer base and internal teams grow.
Building a growth community in India with Ayush Srivastava of Growth Folks
To hear more about the strategies that are boosting Indian startups, we interviewed Ayush Srivastava, co-founder of growth marketing group Growth Folks (and a growth marketer at Zynga by day).