On Wednesday, November 17 at 3 p.m. PST/6 p.m. EST, I’ll interview Ben Parr on Twitter Spaces about how zero-party marketing best practices. To get a reminder, please follow @techcrunch on Twitter.
Demand Curve: How Zapier acquires customers via its homepage
Apply these copywriting tactics and strategies to your startup’s homepage to increase conversions.
5 common growth marketing mistakes startups make
A common thread of mistakes connects most startups that try their hand at growth marketing. This is not to say that there aren’t unique problems at each startup — only that a few are ubiquitous.
TikTok Shopping expands with more partnerships, LIVE Shopping, new ads and more
TikTok is expanding its investment in e-commerce. Earlier this year, the video platform began piloting TikTok Shopping in the U.S., U.K., and Canada, in partnership with Shopify. The deal allowed Shopify merchants with a TikTok For Business account to add a Shopping tab to their TikTok profiles and sync their product catalogs to the app […]
CRANQ launches to save developers time when adding text code
When adding text code from a 3rd party source into a platform, the process is an unavoidable and time-consuming chore. Developers currently spend a large part of their day reviewing things like “NPM” packages, and such. There are developer libraries and text code platforms like JetBrains and Visual Studio, but these don’t entirely solve the […]