In preparation for the holiday shopping season, Amazon today convenient a new way to send gifts through its mobile app. Instead of entering in the recipient’s mailing address — a piece of information people often don’t know in today’s age of digital communications — Prime members can now send a gift to a friend via their […]
This Week in Apps: TikTok shops for advertisers, Microsoft makes app store changes, Apple’s apps get reviews
Welcome back to This Week in Apps, the weekly TechCrunch series that recaps the latest in mobile OS news, mobile applications and the overall app economy. The app industry continues to grow, with a record 218 billion downloads and $143 billion in global consumer spend in 2020. Consumers last year also spent 3.5 trillion minutes using apps on Android devices alone. […]
TikTok’s new ad products invite users to interact with taps, swipes, likes and more
TikTok this week presented its new plan to ramp up advertiser investment in its video platform with the expansion of e-commerce, a new promise of “brand safety” and the launch of several new and interactive ad formats, ranging from clickable stickers to “Choose Your Own Adventure”-type ads to “super likes” and more. The additions, the […]
TikTok Shopping expands with more partnerships, LIVE Shopping, new ads and more
TikTok is expanding its investment in e-commerce. Earlier this year, the video platform began piloting TikTok Shopping in the U.S., U.K., and Canada, in partnership with Shopify. The deal allowed Shopify merchants with a TikTok For Business account to add a Shopping tab to their TikTok profiles and sync their product catalogs to the app […]
Google adds news ways to shop, like turning a website’s photos into shoppable products
Google today introduced new ways to shop through its platform, including both online and via its Google Search mobile app. In an update coming soon to the Google Search app for iPhone, the company will begin to leverage a new machine learning model using on-device processing to recognize the products found in images on a […]
Google Search update will provide more context about websites, including descriptions and what others say
Google is making a change to its search results with the goal of improving the media literacy of online users. The company is expanding the capabilities of its “About this Result” feature, launched earlier this year, to also now include information about the source itself, including its description from Wikipedia and what the site says […]
Google is redesigning Search using AI technologies and new features
Google announced today it will be applying AI advancements, including a new technology called Multitask Unified Model (MUM) to improve Google Search. At the company’s Search On event, the company demonstrated new features, including those that leverage MUM, to better connect web searchers to the content they’re looking for, while also making web search feel […]
Google introduces a new way to search that combines images and text into one query
Earlier this year, at Google’s I/O annual developer conference, the company introduced a new AI milestone called Multitask Unified Model, or MUM. This technology can simultaneously understand information across a wide range of formats, including text, images and videos, and draw insights and connections between topics, concepts and ideas. Today, Google announced one of the […]
Facebook Reels exits beta in the US with offers to pay creators for well-performing videos
After launching into beta tests just last month, Facebook today is rolling out Reels to all Facebook users in the U.S. on both iOS and Android. The feature, Facebook’s response to TikTok, allows creators to make and share short-form video content using a variety of editing tools, including those for music and audio, AR effects, […]
Amazon launches an elder care subscription service, ‘Alexa Together’
Amazon today announced a new subscription service called “Alexa Together,” designed for families with aging family members who are still living independently, but who may need extra support. The $19.99 per month subscription expands on Amazon’s existing product, Alexa Care Hub, an earlier investment in elder care, by taking many of Care Hub’s features and […]