From my point of view as an angel investor and former entrepreneur, here are five essential factors I look for when considering my next investment.
Setting up high-conversion lead magnets that deliver value
Sales stand and fall on leads, but attracting prospects and optimally converting them into buyers is an art that many have yet to grasp.
After talking to marketing leaders for a year, here’s my advice for CEOs
Marketing makes or breaks a company. When I am asked what is the No. 1 thing that I would do to help a company scale massively, it is focusing on marketing. Period.
3 things startup founders need to know about M&A
When startup founders think of mergers and acquisitions (M&A), we tend to think of “Mad Men”-esque processes, involving dramatic office reshuffling and expensive rebranding.
Capital is a commodity
Capital is a commodity, the VC platform the differentiator, but working with the right people may have the most profound impact.
2 exercises that will bring your brand persona to life
Like people, every brand shows up in the world in a unique way. Your brand’s persona is what makes it come alive for your prospective customers, not to mention your investors, partners and employees.
Carve out a place for your brand with a positioning statement
To influence the way prospective customers understand your brand, you must present it in a way that helps them decide how to think about your brand. This process is called positioning.
The investment manager of the future
What does an investment management firm look like when it’s redesigned based on first principles and based on the true “jobs to be done” of an investment manager?
Create target customer personas to develop successful growth strategies
To create successful growth strategies, relevant marketing campaigns and products that deliver real value to your customers, you must first understand your customers.
Demand Curve: How Ahrefs’ homepage educates prospects to purchase
This post tears down the homepage of Ahrefs, covering the key sections of a landing page so that you can apply their conversion tactics and copywriting strategies to your startup’s homepage.