When people are uncertain, they look to others for behavioral guidance. This is called social proof, and using it effectively can lead to up to 400% improvement in conversion.
Marketers should plan for more DIY metrics as iOS 15 nears
Apple is planning to remove developer access to key user data as part of its iOS 15 release on Monday. So how are marketers going to figure out growth from here?
Choices and constraints: How DTC companies decide which strategy to follow
In DTC, how companies decide omnichannel strategies depends on how well they know what their customers’ choices are and what their ideal strategy will be.
Extra Crunch roundup: Adtech investing, Intuit buys Mailchimp, ideal customer profiles
In school, it’s highly unethical to copy someone else’s work and pass it off as your own. In business, however, it is expected.
5 things you need to win your first customer
Ask any founder what really proves their startup has taken off, and they will almost instantly say it’s when they win their first customer. That’s easier said than done, though.
In growth marketing, signal determines success
So what exactly is “signal” in growth marketing? It can carry many different meanings, but holistically speaking, it’s the event data in our arsenal to help guide decisions.
Data remains a vital part of the marketing world
“One of the biggest things that brands struggle with is figuring out attribution, and how you continue to spend money even though you may have lost some signal into the platform,” says Greg Gillman, chief revenue officer of LA-based performance marketing agency MuteSix, “If Facebook skews too heavily, and Google is on last click, then […]
TikTok, influencers on the clock
Alex Wilhelm is on a well-deserved vacation this week, so for the Equity Wednesday deep dive, we took the conversation to Twitter Spaces.
Performance marketing agency MuteSix bets on content and data to boost DTC e-commerce
We interviewed MuteSix CRO Greg Gillman to discuss how the LA-based performance marketing agency bets on content and data to work with its direct-to-consumer e-commerce clients.
Extra Crunch roundup: Cohort analysis, YC Demo Day recaps, building your supply chain
We’re off on Monday, September 6 to celebrate America’s Labor Day holiday, but we’ll be back with new stories (and a very brief newsletter) on Tuesday morning.