The company focuses on providing small to mid-size CPG companies with an automated way to manage their trade promotion in retail stores.
Data remains a vital part of the marketing world
“One of the biggest things that brands struggle with is figuring out attribution, and how you continue to spend money even though you may have lost some signal into the platform,” says Greg Gillman, chief revenue officer of LA-based performance marketing agency MuteSix, “If Facebook skews too heavily, and Google is on last click, then […]
TikTok, influencers on the clock
Alex Wilhelm is on a well-deserved vacation this week, so for the Equity Wednesday deep dive, we took the conversation to Twitter Spaces.
Meet retail’s new sustainability strategy: Personalization
Reducing waste is key to meeting environmental milestones, and some retail firms have narrowed in on a unique approach to minimize what their customers throw away: personalization.
Performance marketing agency MuteSix bets on content and data to boost DTC e-commerce
We interviewed MuteSix CRO Greg Gillman to discuss how the LA-based performance marketing agency bets on content and data to work with its direct-to-consumer e-commerce clients.
Olsam raises $165M to buy up and scale consumer and B2B Amazon Marketplace sellers
On the heels of Heroes announcing a $200 million raise earlier today, to double down on buying and scaling third-party Amazon Marketplace sellers, another startup out of London aiming to do the same is announcing some significant funding of its own. Olsam, a roll-up play that is buying up both consumer and B2B merchants selling […]
Making a splash in the marketing world
“There are three common blunders that most SaaS marketers make time and again when it comes to clarity and high-converting content,” says Konrad Sanders, founder and CEO of The Creative Copywriter, “1. Not differentiating from competitors. 2. Not humanizing ‘tech talk.’ 3. Not tuning their messaging to prospects’ stage of awareness at the appropriate stage […]
Accounting platform Synder raises $2M to automate e-commerce bookkeeping
The company bills itself as an easy accounting platform for e-commerce businesses.
Romanian marketing expert Robert Katai explains how to get the most out of your content
There’s a lot of advice out there on how to grab people’s attention, but there’s one aspect of marketing that Robert Katai thinks isn’t talked about as often: maintaining their attention.
Are B2B SaaS marketers getting it wrong?
While camouflage might be key to surviving in the wild, in the crowded SaaS marketplace, it’s all about standing out.