To influence the way prospective customers understand your brand, you must present it in a way that helps them decide how to think about your brand. This process is called positioning.
How to acquire customer research that shapes your go-to-market strategy
Before you can hire a full-time marketer, you must first get to know your potential customer and what is going on in their life that will ultimately trigger them into using you.
YouTuber Hit With 150 Copyright Claims For Reviews Featuring Anime Footage
YouTuber Mark Fitzpatrick of Totally Not Mark has made a name for himself with his manga and anime videos on YouTube. His reviews edit together montages from whatever he’s reviewing or critiquing as he expounds his thoughts in voice over. Mark says his…
Google reorg moves AR, VR, Starline and Area 120 into new ‘Labs’ team
Google Labs is back, but this time around, it’s not a consumer-facing brand delivering a range of experimental products. Instead, it’s the internal name given to a new team at Google created under a reorganization that aims to gather the company’s many innovative projects and long-term bets under one roof. The new group will be […]
Finding product-market fit, from the earliest stages through growth
Three VCs shared their perspectives on what makes for good product-market fit, how to spot it and how to use it to your best advantage for both your business’ growth and for raising capital.
Sustainable e-commerce startup Olive now ships beauty products, in addition to apparel
Earlier this year, a startup called Olive launched its new shopping site and app with the goal of making e-commerce more efficient, convenient, and sustainable by offering a way for consumers to aggregate their orders from across retailers into single shipments that arrive in reusable packaging, not cardboard. If items need to be returned, those […]
Index leads $12.2M seed in Sourceful, a data play to make supply chains greener
Supply chains can be a complex logistical challenge. But they pose an even greater environmental challenge. And it’s that latter problem — global supply-chain sustainability — where UK startup Sourceful is fully focused, although it argues its approach can boost efficiency as well as shrink environmental impact. So it’s a win-win, per the pitch. Early […]
Customer experience startup Clootrack raises $4M, helps brands see through their customers’ eyes
Clootrack is a real-time customer experience analytics platform that helps brands understand why customers stay or churn
Sales experience platform Walnut raises $15M to improve product demonstrations
Walnut’s a no-code platform enables customers to create customized product demonstrations, integrate them into their sales and marketing processes and then generate insights from the demos.
Using AI to reboot brand-client relationships
Using strategically focused AI, brands can identify what their audiences are doing when they are not engaged in a purchase or using a product or service. The secret here is understanding context.