Sales stand and fall on leads, but attracting prospects and optimally converting them into buyers is an art that many have yet to grasp.
The long haul of Microsoft’s China localization
In 2019, when LinkedIn began asking for Chinese users’ phone numbers, it was clear that the professional social network would have to follow a different set of rules in the country. But it realized simply setting up the real-name verification regime required by Chinese authorities wasn’t enough; it faced a mounting task of balancing censorship […]
India’s Cars24, a used-vehicle sales platform, raises $400M, now at a $3.3B valuation, to double down on growth
With supply chains in the automotive industry continuing to be disrupted due to Covid-19, demand has surged in the used-car market. Today, one of the startups that’s seeing a lot of growth as a result of that is announcing a big round of funding to further tap the opportunity. Cars24, a startup out of India […]
Twitter is rolling out a feature to make it easier to search a user’s tweets
Some Twitter users on iOS are starting to get access to a feature that makes it easy to search an individual user’s tweets. For those with access, when you navigate to a user’s profile, you’ll see a search icon in the top right corner of the screen on the user’s profile banner, next to the […]
Botify raises $55 million to optimize search engine indexing
Botify has raised a $55 million Series C funding round led by InfraVia Growth with Bpifrance’s Large Venture fund also participating. The company has created a search engine optimization (SEO) platform so that your content is better indexed and appears more often in search results. Existing investors Eurazeo and Ventech are also investing in the […]
Xayn launches a desktop version of its ad-free, privacy-safe search
Berlin-based Xayn, which as we reported last year is doing ad-free, personalized, privacy-safe search as an alternative to tracking and profiling adtech giants like Google, has expanded its product offering — launching a desktop version (in beta for now). The desktop Xayn WebBeta is described as a “light web version” of the product with similar functionality […]
YouTube upgrades search with chapter previews and better recommendations for translated videos
YouTube announced two feature updates today to make it easier for people to find the content they’re looking for on the platform. This includes visual search features and easier discovery of foreign language videos that have captions in the user’s local language. On desktop, YouTube users can hover over a video’s thumbnail and watch a […]
Privacy-oriented search app Xayn raises $12M from Japanese backers to go into devices
Back in December 2020 we covered the launch of a new kind of smartphone app-based search engine, Xayn. “A search engine?!” I hear you say? Well, yes, because despite the convenience of modern search engines’ ability to tailor their search results to the individual, this user-tracking comes at the expense of privacy. This mass surveillance […]
Demand Curve: Questions you need to answer in your paid search ads
Around 15% of website traffic comes through paid search ads. But to turn passive searchers into active shoppers, your ads should answer their question and entice them to click.