TikTok adds new sound partners to allow brands to leverage audio on the platform

TikTok is announcing new partnerships aimed at making it easier for brands to tap into music and sound on the platform. The company has expanded its TikTok Marketing Partners program and introduced six certified partners that will help brands create “sound-on” strategies for the platform. TikTok notes that it essentially wants to connect brands with […]

Google and YouTube say they won’t allow ads or monetized content pushing climate denial

Google announced Thursday that it would no longer allow ads or monetization for content that promotes climate change denialism. The policy change will apply to publishers, advertisers and YouTube creators, who will no longer be able to make money from content that “contradicts well-established scientific consensus around the existence and causes of climate change.” Google […]

YouTube announces new audio features aimed at making videos more accessible

YouTube announced several new audio features on Thursday, some of which have already rolled out while others will launch in the coming months. Starting today, creators have the ability to enable live auto-captions for any livestreams in English to make streams more accessible. This feature was previously only available to creators with more than 1,000 […]

Tech giants’ slowing progress on hate speech removals underscores need for law, says EC

Tech giants have gotten worse at removing illegal hate speech from their platforms under a voluntary arrangement in the European Union, according to the Commission’s latest assessment. The sixth evaluation report of the EU’s Code of Conduct on removing illegal hate speech found what the bloc’s executive calls a “mixed picture”, with platforms reviewing 81% […]

Co-streaming rolls out to all creators on Facebook Gaming

Co-streaming is rolling out to all users on Facebook’s game-streaming platform Facebook Gaming. The feature will allow users to team up and stream with one another, while enabling viewers to navigate between co-streams and choose which perspective they’d like to see the action from. The feature had previously only been available to streamers in the […]

Instagram ditches the IGTV brand, combines everything but Reels into an ‘Instagram Video’ format

Instagram head Adam Mosseri recently said was “no longer a photo-sharing app,” noting the company was prioritizing a shift into video amid significant competition from TikTok and YouTube. Today, Instagram is taking another step towards its larger goal of making video a more central part of the Instagram experience with news that it will now […]

Mark Cuban-backed live entertainment app Fireside launches to creators

Amid a deluge of new creator platforms, a startup called Fireside is launching today with what it believes will be a compelling proposition for professional creators in need of a more robust set of tools for content creation, distribution, measurement, and monetization. The service, which offers a platform for live and interactive shows, had been […]