Brands can collect customer data from dozens of touch points, analyze it and make smarter decisions about how to market their products.
Hope and hype: Avoiding ad fraud in the hot connected TV market
With due diligence, an understanding of the fraud landscape and a commitment to keeping ad buys close to the publisher, you can make CTV deliver on the hype it has generated.
Ad exchange OpenX slapped with FTC fine for collecting location data on children
OpenX, an advertising tech company, will pay $2 million to the U.S. Federal Trade Commission to settle allegations that the company violated federal children’s privacy law. In a complaint filed in the U.S. District Court for the Central District of California, the FTC alleges that OpenX violated the Children’s Online Privacy Protection Act (COPPA) by […]
FTC may consider rule curbing algorithmic discrimination and ‘commercial surveillance’
The Federal Trade Commission appears to be preparing to consider a rule aimed at digital platforms that either invasively track their users or allow others to do so. The “Trade Regulation Rule on Commercial Surveillance” is at a very early stage but could be the first major anti-Big-Tech action by new FTC Chair Lina Khan. […]
3 disruptive trends that will shape marketing in 2022
As we wrap the year, it’s become clear that “normal” is a thing of the past. This is a reality growth marketers live in everyday. What worked yesterday may not work today and likely won’t tomorrow.
Report claims Amazon collects over a third of seller revenue, bringing in $121B in 2021
A new study claims that Amazon makes far more from fees on its Marketplace platform than even the cash cow known as AWS. The report says that Amazon’s fees for participating effectively on its store have grown to the point where sellers now give the company about 34% of their earnings — and this has […]
UK’s antitrust watchdog orders Facebook to sell Giphy
In a significant push against big tech’s ability to maintain market dominance through sheer buying power, the UK’s competition watchdog has ordered Facebook (now Meta) to reverse its acquisition of animated GIF platform, Giphy — confirming the Financial Times‘ earlier reporting. The Competition and Markets Authority (CMA) said its phase 2 investigation cemented its earlier […]
UK privacy watchdog warns adtech the end of tracking is nigh
It’s been well over two years since the UK’s data protection watchdog warned the behavioural advertising industry it’s wildly out of control. The ICO hasn’t done anything to stop the systematic unlawfulness of the tracking and targeting industry abusing Internet users’ personal data to try to manipulate their attention — not in terms of actually […]
Europe offers tepid set of political ads transparency rules
It’s been almost a year since the EU’s executive announced it would propose rules for political ads transparency in response to concern about online microtargeting and big data techniques making mincemeat of democratic integrity and accountability. Today it’s come out with its proposal. But frankly it doesn’t look like the wait was worth it. The […]
EU’s data protection adviser latest to call for ban on tracking ads
The European Data Protection Board (EDPB), an expert steering body which advises EU lawmakers on how to interpret rules wrapping citizen’s personal data, has warned the bloc’s legislators that a package of incoming digital regulations risks damaging people’s fundamental rights — without “decisive action” to amend the suite of proposals. The reference is to draft […]