Marketers need a new plan of action that puts creativity before quantity, audience before engine, and sets connection as the top priority. They need an amplified marketing strategy.
Choose your job title before you name your startup
The ability to quickly spin up a team and launch something is clearly the core of what makes startupland so special (and, candidly, fun to write about).
3 ways fractional CFOs can fast-track a startup’s success
Whether a fractional CFO is hired for the short term or for an extended stay, companies are seeing that bringing in this expertise early on can truly change their trajectory.
4 strategies for setting marketplace take rates
One of the most important things founders should remember is that maximizing the take rate of the platform is not the goal.
5 critical pitch deck slides most founders get wrong
A pitch deck needs to achieve two things: tell your company story and convince the investor that they can make money with your idea.
Demand Curve: How Zapier acquires customers via its homepage
Apply these copywriting tactics and strategies to your startup’s homepage to increase conversions.
With a Section 1045 rollover, founders can salvage QSBS before 5 years
Section 1045 allows a founder or stockholder whose company has been sold before the five-year holding period to defer the capital gain by rolling the sale proceeds into a replacement QSBS.
3 ways to humanize support automation
Your bot is an extension of your company and is likely to be the first interaction a customer will have on your website or app. Use this opportunity to showcase the qualities your customers want.
When should your B2C startup enter a new market?
The toughest questions most entrepreneurs face will involve international expansion. Whether to, when to, where to and how to expand all involve a wealth of complex considerations.
Hiring is just the first step when building an early-stage comms team
An awesome strategic comms pro should be your first marketing investment. Without clear, concise and compelling messaging, your business loses the majority of its impact.