What if car companies were banned from boasting their trucks can “conquer,” “intimidate” and “thrill”? Here is a search result for mindfulness while driving.
Instagram tests ads in its Shop tab
Instagram is further investing in its e-commerce business, Instagram Shops, with the launch of a new advertising product, Ads in Instagram Shop. The company says it’s currently testing the new format, which includes both single images and the option for an image carousel, with select U.S.-based advertisers ahead of an expansion to other markets in […]
How to hire and structure a growth team
I’m not here to sell you on why you need a growth team, but I will point out that product-led businesses with a growth team see dramatic results — double the median free-to-paid conversion rate.
Demand Curve: Questions you need to answer in your paid search ads
Around 15% of website traffic comes through paid search ads. But to turn passive searchers into active shoppers, your ads should answer their question and entice them to click.
Growth roundup: Investing in community, targeting developers, new marketer recs
“The best thing a startup can do, and I’m seeing it happen more and more, is investing in community early on,” growth marketing expert Max van den Ingh of Unmuted tells us. “When I was leading growth at MisterGreen, we created a community for the first thousand Tesla Model 3 owners in the Netherlands. Everyone […]
White-label SaaS shipping startup Outvio closes $3M round led by Change Ventures
Outvio, an Estonian startup that provides a white-label SaaS fulfillment solution for medium-sized and large online retailers in Spain and Estonia, has closed a $3 million early-stage financing round led by Change Ventures. Also participating were TMT Investments (London), Fresco Capital (San Francisco), and Lemonade Stand (Tallinn). Several angels also joined the round including James […]
Livestream e-commerce: Why companies and brands need to tune in
Livestreaming is a new pillar that brands must consider when building omnichannel marketing strategies, joining the trinity of in-store experiences, traditional e-commerce and social media.
Unmuted founder Max van den Ingh on success beyond the metrics
“You have to understand that working at a startup often feels like you’re standing on the edge of a cliff. And that’s also the moment you’re at your most creative.”
first, prep buccinator space for planting
Introducing Name Drop: A Daily Trivia Game from the New Yorker Archive link for above, and “daily” means “new quizzes are released every weekday, Monday through Friday.” Email come-on runs:
Dear Subscriber,
We’re delighted to introduce The New Yorke…
The MKT1 interview: Growth marketing in 2021, hiring versus outsourcing, and more
Excerpts from our Twitter Spaces chat with MKT1 founders Emily Kramer and Kathleen Estreich on the growth marketing industry, when to hire a marketer and when a startup should consider outsourcing.