Joyned turns retailer websites into mini social media platforms where shoppers can show friends their potential purchases and shop together without leaving the site.
UK marketing-led group takes antitrust complaint against Google’s Privacy Sandbox to the EU
A coalition of digital marketing firms and others has taken its lobbying against Google’s plan to phase out tracking cookies — by replacing them with alternative technologies which the tech giant claims will protect user privacy — to the European Union, lodging a formal complaint with the bloc’s antitrust regulators. The self-styled “Movement for an […]
Google ads to get more transparent by offering access to advertiser’s recent history
Google today announced a change to its online ads, which will now display new disclosures that allow web searchers to see not just who the advertiser is and why the ad was served to you, but also what other ads the advertiser has run with Google, starting with the most recent. The changes are a […]
Flippa raises $11M to match online asset and business buyers, sellers
Flippa uses a proprietary business valuation tool and algorithm to match online business owners to qualified buyers.
Tips for managing growth across iOS updates
“I’ve seen startups spend thousands of dollars inefficiently as a result of not having optimal signal in their paid acquisition campaigns. I’ve also spent millions at companies such as Postmates refining our signal to the best possible state,” says growth marketer Jonathan Martinez in a guest column for Extra Crunch this week. “I’d like every […]
Marketers should plan for more DIY metrics as iOS 15 nears
Apple is planning to remove developer access to key user data as part of its iOS 15 release on Monday. So how are marketers going to figure out growth from here?
Extra Crunch roundup: Adtech investing, Intuit buys Mailchimp, ideal customer profiles
In school, it’s highly unethical to copy someone else’s work and pass it off as your own. In business, however, it is expected.
Ketch raises another $20M as demand grows for its privacy data control platform
Ketch’s OTC enables developers to embed security and governance into a piece of data as they build software.
4 ways to leverage ROAS to triple lead generation
Whether you’re investing in your human resources or in critical tech, some outlay in the short term is always needed for long-term success. That’s true when it comes to marketing as well.
Facebook revamps its business tool lineup following threats to its ad targeting business
Facebook today is announcing the launch of new products and features for business owners, following the threat to its ad targeting business driven by Apple’s new privacy features, which now allow mobile users to opt out of being tracked across their iOS apps. The social networking giant has repeatedly argued that Apple’s changes would impact […]