Like people, every brand shows up in the world in a unique way. Your brand’s persona is what makes it come alive for your prospective customers, not to mention your investors, partners and employees.
TikTok adds new sound partners to allow brands to leverage audio on the platform
TikTok is announcing new partnerships aimed at making it easier for brands to tap into music and sound on the platform. The company has expanded its TikTok Marketing Partners program and introduced six certified partners that will help brands create “sound-on” strategies for the platform. TikTok notes that it essentially wants to connect brands with […]
Trade promotion management startup Cresicor raises $5.6M to keep tabs on customer spend
The company focuses on providing small to mid-size CPG companies with an automated way to manage their trade promotion in retail stores.
Using AI to reboot brand-client relationships
Using strategically focused AI, brands can identify what their audiences are doing when they are not engaged in a purchase or using a product or service. The secret here is understanding context.
25 Playwrights and their Plays, 1700-1799
Mary Pix (1666-1709): Manchester Metropolitan University recently posted a complete performance (production credits) of Mary Pix’s comedy, The Beau Defeated (1700). The play was also adapted by the Royal Shakespeare Company under the title The Fantasti…
Product School raises $25M in growth equity to scale its product training platform
Traditional MBA programs can be costly, lengthy, and often lack the application of real world skills. Meanwhile, big global brands and companies who need Product Managers to grow their businesses can’t sit around waiting for people to graduate. And the EdTech space hasn’t traditionally catered for this sector. This is perhaps why Product School, says […]