Marketing makes or breaks a company. When I am asked what is the No. 1 thing that I would do to help a company scale massively, it is focusing on marketing. Period.
10 growth marketing experts share their 2022 predictions and New Year’s resolutions
What does 2022 mean to marketers?
Demand Curve: How Ahrefs’ homepage educates prospects to purchase
This post tears down the homepage of Ahrefs, covering the key sections of a landing page so that you can apply their conversion tactics and copywriting strategies to your startup’s homepage.
Kalendar AI wants its sales bots to win your next customers
Kalendar AI, a San Francisco-based startup that’s been building on top of GPT-3‘s language model — developing a SaaS for automating lead generation and sales outreach to make it easier for companies to get initial meetings with prospective customers — has raised $3.2 million in pre-seed funding from 500 Startups; The Lean Startup author, Eric […]
Europe offers tepid set of political ads transparency rules
It’s been almost a year since the EU’s executive announced it would propose rules for political ads transparency in response to concern about online microtargeting and big data techniques making mincemeat of democratic integrity and accountability. Today it’s come out with its proposal. But frankly it doesn’t look like the wait was worth it. The […]
Growth marketing experts survey: How would you spend a $25,000 budget in Q1 2022?
If you run marketing for an early-stage startup, these growth experts have some advice for how you can get the most value out of your meager budget.
Demand Curve: How Customer.io’s homepage converts readers into customers
This teardown covers all the key sections of a landing page so that you can apply the conversion and copywriting strategies to your startup’s homepage.
Appetiser’s co-founders discuss building client relationships and getting to MVP
We interviewed Jamie Shostak and Michael MacRae, co-founders of Australian agency Appetiser, which focuses on designing, building and growing mobile and web apps.
B2B marketing tactics that can help move the needle
While there are hundreds of ways to personalize and optimize your website, knowing what to focus on, and when, can be difficult when you’re seeking maximum impact.
5 common growth marketing mistakes startups make
A common thread of mistakes connects most startups that try their hand at growth marketing. This is not to say that there aren’t unique problems at each startup — only that a few are ubiquitous.