The fact that the Bay Area’s share of startup funding is shrinking shouldn’t be cause for alarm — it’s good news for the entire country.
How optimizing presales productivity can help startups multiply revenue growth
CROs will often try to brute-force growth by adding more sales reps. That’s one way, but there are other approaches, especially in a market where finding talent has its own challenges.
3 disruptive trends that will shape marketing in 2022
As we wrap the year, it’s become clear that “normal” is a thing of the past. This is a reality growth marketers live in everyday. What worked yesterday may not work today and likely won’t tomorrow.
How to acquire customer research that shapes your go-to-market strategy
Before you can hire a full-time marketer, you must first get to know your potential customer and what is going on in their life that will ultimately trigger them into using you.
不動産の広告にはマンションポエムという特徴的なコピーや言い回しがありますが、何故あれは生まれたのでしょうか？どなたか分析していただけませんか？
回答 (2件中の1件目) ポエマー歴25年の私の出番だと思います。 普通の広告コピーも書きますし、カタログのテクニカルライターみたいなこともしますが、大きくは、マンションポエムで25年、飯を食ってきましたし、私以上の回答はないと思います。なぜ、マンションポエムが生まれたのかまでは難しいですが、マンション広告…
How to execute an amplified marketing strategy
Marketers need a new plan of action that puts creativity before quantity, audience before engine, and sets connection as the top priority. They need an amplified marketing strategy.
Democrats Announce Bill Aimed At Stopping Bots From Buying All Your Consoles & Graphics Cards
A group of Democrats are introducing the “Stopping Grinch Bots Act”, a proposal with an incredibly stupid name that is aimed at preventing (or at least curtailing) the use of bots to snatch up stocks of goods from online retailers. Something many of yo…
UK privacy watchdog warns adtech the end of tracking is nigh
It’s been well over two years since the UK’s data protection watchdog warned the behavioural advertising industry it’s wildly out of control. The ICO hasn’t done anything to stop the systematic unlawfulness of the tracking and targeting industry abusing Internet users’ personal data to try to manipulate their attention — not in terms of actually […]
Europe offers tepid set of political ads transparency rules
It’s been almost a year since the EU’s executive announced it would propose rules for political ads transparency in response to concern about online microtargeting and big data techniques making mincemeat of democratic integrity and accountability. Today it’s come out with its proposal. But frankly it doesn’t look like the wait was worth it. The […]
EU’s data protection adviser latest to call for ban on tracking ads
The European Data Protection Board (EDPB), an expert steering body which advises EU lawmakers on how to interpret rules wrapping citizen’s personal data, has warned the bloc’s legislators that a package of incoming digital regulations risks damaging people’s fundamental rights — without “decisive action” to amend the suite of proposals. The reference is to draft […]