When people are uncertain, they look to others for behavioral guidance. This is called social proof, and using it effectively can lead to up to 400% improvement in conversion.
Marketers should plan for more DIY metrics as iOS 15 nears
Apple is planning to remove developer access to key user data as part of its iOS 15 release on Monday. So how are marketers going to figure out growth from here?
Gingko Bioworks, valued at $15B, begins trading today: Here’s how their business works
Gingko Bioworks, a synthetic biology company now valued at around $15 billion, begins trading on the New York Stock Exchange today. Gingko’s market debut is one of the largest in biotech history. It’s expected to raise about $1.6 billion for the company. It’s also one of the biggest SPAC deals done to date — Gingko […]
Choices and constraints: How DTC companies decide which strategy to follow
In DTC, how companies decide omnichannel strategies depends on how well they know what their customers’ choices are and what their ideal strategy will be.
Former Instacart CFO Sagar Sanghvi joins Accel as its newest partner
Instacart‘s chief financial officer Sagar Sanghvi has departed from the on-demand grocery delivery company after nearly six years and is returning to his investing roots. Specifically, Sanghvi has joined Accel as a partner focused on global growth-stage consumer and enterprise investments. Prior to becoming CFO of Instacart, Sanghvi served as the company’s vice president of […]
Aurora Propulsion Technologies closes €1.7M seed for spacecraft maneuvering and deorbiting tech
More spacecraft will be sent to orbit this year than ever before in human history, and the number of satellite launches is only anticipated to increase through the rest of the decade. Under these crowded conditions, being able to maneuver satellites in space and deorbit them when they reach the end of their useful life […]
Extra Crunch roundup: Adtech investing, Intuit buys Mailchimp, ideal customer profiles
In school, it’s highly unethical to copy someone else’s work and pass it off as your own. In business, however, it is expected.
A knock against bootstrapping
Natasha and Mary Ann and Alex were all aboard this week under the guidance of Chris and Grace, which meant we had the full team. And speaking of teams, Mary Ann is joining the Friday show on a weekly basis now. She’s been a friend for years, and a colleague now twice-over for Natasha and Alex and we could not be more […]
The value of software revenue may have finally stopped rising
Startups are raising record sums around the world, thanks to several contributing factors. But the free ride could be ending.
Defy Partners leads $3M round into sales intelligence platform Aircover
Aircover’s conversational AI software integrates with Zoom and automates parts of the sales process to lead to more effective conversations.