How do you measure success and growth? You need to go beyond surface-level figures: You need to know the metrics that go deeper than just your averages.
After talking to marketing leaders for a year, here’s my advice for CEOs
Marketing makes or breaks a company. When I am asked what is the No. 1 thing that I would do to help a company scale massively, it is focusing on marketing. Period.
This week in TechCrunch Experts: conversational UX, brand building 101, marketing survey
I reached back out to 10 marketers we’ve met through our Experts program and asked them to share predications for the new year and reflect on some of the trends we’ve seen in 2021.
2 exercises that will bring your brand persona to life
Like people, every brand shows up in the world in a unique way. Your brand’s persona is what makes it come alive for your prospective customers, not to mention your investors, partners and employees.
Carve out a place for your brand with a positioning statement
To influence the way prospective customers understand your brand, you must present it in a way that helps them decide how to think about your brand. This process is called positioning.
Create target customer personas to develop successful growth strategies
To create successful growth strategies, relevant marketing campaigns and products that deliver real value to your customers, you must first understand your customers.
Demand Curve: How Ahrefs’ homepage educates prospects to purchase
This post tears down the homepage of Ahrefs, covering the key sections of a landing page so that you can apply their conversion tactics and copywriting strategies to your startup’s homepage.
Hope and hype: Avoiding ad fraud in the hot connected TV market
With due diligence, an understanding of the fraud landscape and a commitment to keeping ad buys close to the publisher, you can make CTV deliver on the hype it has generated.
Kalendar AI wants its sales bots to win your next customers
Kalendar AI, a San Francisco-based startup that’s been building on top of GPT-3‘s language model — developing a SaaS for automating lead generation and sales outreach to make it easier for companies to get initial meetings with prospective customers — has raised $3.2 million in pre-seed funding from 500 Startups; The Lean Startup author, Eric […]
E-commerce marketplace The List checks off new funding, new app
The new app is an extension of The List’s e-commerce marketplace, merging content, social networking and live commerce.