Twitter for Professionals will begin to roll out this week for businesses and creators

Twitter really can’t go a day without releasing new products. But if you’re running an account for a business or a public figure, its latest addition might capture your interest. Soon, businesses and creators will be able to opt into “professional accounts,” giving them additional tools to distinguish their profile, quickly promote content through ads […]

TikTok starts flirting with NFTs

The NFT space has had quite the year, and while it can be difficult to separate the billions of dollars in crypto speculation from the potential infrastructure shifts, plenty of mainstream tech companies are dipping their toes into the space and signaling future interest. This time it’s TikTok’s turn. The fast-growing social media platform which […]

Facebook grilled in Senate hearing over teen mental health

Last night, Facebook published two annotated slide decks in an attempt to contextualize the documents that the Wall Street Journal published this month, which reported evidence that the company is aware of its negative impact on teen mental health. These documents were released in anticipation of today’s Senate hearing on the mental health harms of […]

TikTok’s new ad products invite users to interact with taps, swipes, likes and more

TikTok this week presented its new plan to ramp up advertiser investment in its video platform with the expansion of e-commerce, a new promise of “brand safety” and the launch of several new and interactive ad formats, ranging from clickable stickers to “Choose Your Own Adventure”-type ads to “super likes” and more. The additions, the […]

TikTok Shopping expands with more partnerships, LIVE Shopping, new ads and more

TikTok is expanding its investment in e-commerce. Earlier this year, the video platform began piloting TikTok Shopping in the U.S., U.K., and Canada, in partnership with Shopify. The deal allowed Shopify merchants with a TikTok For Business account to add a Shopping tab to their TikTok profiles and sync their product catalogs to the app […]

TikTok reached 1 billion monthly active users

TikTok announced in a blog post today that 1 billion people use TikTok every month. That means that on this big rock in space that we call home, about one in seven-and-a-half people are regularly watching short-form videos of dancing, dangerous “milk crate challenges” and even actual educational content. For context, Facebook said that in […]

Study finds half of Americans get news on social media, but percentage has dropped

A new report from Pew Research finds that around a third of U.S. adults continue to get their news regularly from Facebook, though the exact percentage has slipped from 36% in 2020 to 31% in 2021. This drop reflects an overall slight decline in the number of Americans who say they get their news from […]

TikTok is hiding a viral challenge that has kids stealing their school’s soap dispensers

It’s back to school season and on TikTok, that means students are inexplicably stealing everything that isn’t bolted down. The latest TikTok trend to generally wreak social havoc sees students pulling off “devious licks” — small-scale heists of everything from soap dispensers, Covid test kits and hand sanitizer to high value items like classroom tech. […]